SEO report of shoppingcentrenews.com.au

Redirected to www.shoppingcentrenews.com/

Shopping Centre News — The Voice of the Shopping Centre & ...

www.shoppingcentrenews.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.shoppingcentrenews.com/

Character length : 27

Title
Shopping Centre News — The Voice of the Shopping Centre & Retail Industry
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shoppingcentrenews.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shopping Centre News — The Voice of the Shopping Centre & Retail Industry

Character length : 83

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
22814000
Heading structure in the source code
  • <H1> 
  • <H1> Coffs Central
  • <H3> CBD Guns
  • <H3> The publisher
  • <H3> Design
  • <H2> Landscaping – a growing trend
  • <H2> Driving sales
  • <H2> All Aboard: Transit Oriented Development
  • <H3> Industry Trends
  • <H2> The social experience
  • <H2> Total immersion
  • <H2> Family entertainment for shopping centres
  • <H3> Food Focus
  • <H2> Key to delivering a lasting ‘e’xperience
  • <H2> F&B – the hero of CBD retail
  • <H3> Legal
  • <H3> Industry Events
  • <H2> Talking Shop
  • <H2> Retail Incubation Programme
  • <H2> 2017 Big Guns Lunch
  • <H3> Marketing
  • <H3> Industry Comments
  • <H2> A focus on the social dollar can pay real dividends
  • <H2> “And so ends another review: what now?”
  • <H2> Apple Pay to level the playing field for mobile wallets
  • <H3> Retail Outlook
  • <H2> Fast Food in the CBD
  • <H2> Amazon confirms Australian launch
  • <H3> Who's Who
  • <H3> Centre Openings
  • <H2> Gateway Plaza
  • <H2> Stockland Greenhills
  • <H2> Macarthur Square
  • <H3> Industry Review
  • <H2> The Ponds Shopping Centre collects major PCA award
  • <H2> rag & bone opens first store in Australia
  • <H2> JD Sports store, Melbourne Central
  • <H2> LEGOLAND Discovery Centre, Chadstone
  • <H2> St Collins Lane, Melbourne
  • <H2> Mirvac Retail wins at the National Heritage Awards
  • <H2> GLG announces redevelopment plans for Mount Gambier site
  • <H2> Suitsupply launches its flagship at 5 Martin Place, Sydney
  • <H2> Belmont Forum launches new look and dining precinct
  • <H3> Industry shuffles
Word cloud
  • industry33
  • retail21
  • shopping17
  • centre17
  • guns16
  • review13
  • food12
  • cbd11
  • focus8
  • number8
  • volume8
  • new7
  • centres7
  • first6
  • design6
  • been6
  • trends5
  • social5
  • issue5
  • events5
  • comments5
  • marketing5
  • melbourne5
  • shuffles4
  • experience…4
  • all4
  • development4
  • openings4
  • coffs4
  • officially4
  • redevelopment4
  • lunch4
  • big4
  • central4
  • scn4
  • property4
  • legal4
  • publisher4
  • year3
  • outlook3
  • launch3
  • square3
  • future3
  • talking3
  • april3
  • premier3
  • store3
  • time3
  • sydney’s3
  • under3
  • last3
  • sydney3
  • business3
  • trend3
  • sales3
  • growing3
  • global3
  • opened3
  • experience3
  • edition2
Keyword matrix
wordtitledescriptionsheading
industry
retail
shopping
centre
guns
review
Two Word cloud
  • industry review7
  • big guns4
  • shopping centre4
  • industry events4
  • has been3
  • centre openings2
Three Word cloud
  • industry comments industry2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 36 images on this web page.

Alternate attributes for the following 31 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
1.90
Flesch Reading Ease
88.90
Coleman Liau Index
7.20
Automated Readability Index (ARI)
0.00
Dale–Chall Readability
6.80
SMOG Index
6.90
Spache Readibility
5.00
Number of letters
17661
Number of words
4517
Number of sentences
1066
Average words per sentences
4
Number of syllables
6066
Syllables in words
5823
Average syllables in words
1.34
Number of words in first three syllables
431
Percentage of word / syllables
9.54
Words not in Dale-Chall easy-word list
1884
Words not in Spache easy-word list
488

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.5 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
157
Number of source domains
12
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://www.shoppingcentrenews.com.au/.. /shortcodes.css?ver=1219d9f8884129a6337e7...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.shoppingcentrenews.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.shoppingcentrenews.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-core/js/confirm.min.js?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-core/js/widget-members.min.js?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-core/js/jquery-query.min.js?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-core/js/vendor/jquery-cookie.min.js?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-core/js/vendor/jquery-scroll-to.min.js?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-templates/bp-legacy/js/buddypress.min.js?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/js/jquery.prettyPhoto.js?ver=4.6.6
  • http://www.shoppingcentrenews.com/wp-includes/js/comment-reply.min.js?ver=4.6.6
  • http://www.shoppingcentrenews.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://www.shoppingcentrenews.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6.1
  • http://www.shoppingcentrenews.com/wp-includes/js/imagesloaded.min.js?ver=3.2.0
  • http://www.shoppingcentrenews.com/wp-includes/js/masonry.min.js?ver=3.3.2
  • http://www.shoppingcentrenews.com/wp-includes/js/jquery/jquery.masonry.min.js?ver=3.1.2b
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-retina-2x/js/retina.min.js?ver=1.3.0
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/js/bunyad-theme.js?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/js/jquery.flexslider-min.js?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/js/jquery.sticky-sidebar.min.js?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/js/vendor/accounting.min.js?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/js/vendor/parsley.min.js?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/js/vendor/moment.min.js?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/js/vendor/pikaday.min.js?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/js/vendor/pikaday.jquery.js?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/js/pro-public.min.js?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/q2w3-fixed-widget/js/q2w3-fixed-widget.min.js?ver=5.0.4
  • http://www.shoppingcentrenews.com/wp-includes/js/wp-embed.min.js?ver=4.6.6
File size of all javascript files combined
809.26KB
Javascript minifying
You can save 70.8KB (36% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.shoppingcentrenews.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.6.1
  • http://www.shoppingcentrenews.com/wp-content/plugins/instagram-feed/css/sb-instagram.min.css?ver=1.4.8
  • http://www.shoppingcentrenews.com/wp-content/plugins/buddypress/bp-templates/bp-legacy/css/buddypress.min.css?ver=2.7.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wc-gallery/includes/css/style.css?ver=1.47
  • http://www.shoppingcentrenews.com/wp-content/plugins/wc-gallery/includes/css/magnific-popup.css?ver=0.9.9
  • http://www.shoppingcentrenews.com/wp-content/plugins/wc-gallery/includes/vendors/flexslider/flexslider.css?ver=2.5.0
  • http://www.shoppingcentrenews.com/wp-content/plugins/wc-gallery/includes/vendors/owlcarousel/assets/owl.carousel.css?ver=2.0.0-beta.3.0
  • http://www.shoppingcentrenews.com/wp-content/plugins/wc-gallery/includes/vendors/owlcarousel/assets/owl.theme.default.css?ver=2.0.0-beta.3.0
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/style.css?ver=4.6.6
  • http://www.shoppingcentrenews.com/wp-content/themes/shopping-centre-network/style.css?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/css/responsive.css?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/css/prettyPhoto.css?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/css/fontawesome/css/font-awesome.min.css?ver=2.5.2
  • http://www.shoppingcentrenews.com/wp-content/plugins/ultimate-posts-widget/css/upw-theme-standard.min.css?ver=4.6.6
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/css/vendor/pikaday.min.css?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/css/shared-public-main.min.css?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/wp-simple-pay-pro-for-stripe/assets/css/pro-public.min.css?ver=2.5.4
  • http://www.shoppingcentrenews.com/wp-content/plugins/tablepress-responsive-tables/css/responsive.dataTables.min.css?ver=1.4
  • http://www.shoppingcentrenews.com/wp-content/uploads/tablepress-combined.min.css?ver=110
  • http://www.shoppingcentrenews.com/wp-content/themes/smart-mag/css/skin-light.css?ver=4.6.6
  • http://www.shoppingcentrenews.com/wp-content/plugins/tablepress-responsive-tables/css/tablepress-responsive-flip.min.css?ver=1.4
File size of all css files combined
453.79KB
CSS minifying
You can save 24KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
272.88KB
Gzip compression
Error! By using Gzip you can save 243.6KB (89% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
146
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.googletagservices.com/tag/js/gpt.js15 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
6.80MB
Image optimisation
You can save 1.7MB (55% compression) by optimising the images below:

 Links

We found a total of 153 different links.
Internal links: 151
External links: 2

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
104.155.218.39
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

elcome.systems

elcome.systems

metromarketing.co.nz

metromarketing.co.nz

tonichealthmedia.com

tonichealthmedia.com

boommachine.com

boommachine.com

elmsweddings.co.nz

elmsweddings.co.nz

waterhouse.co.nz

waterhouse.co.nz

earningtech.com

earningtech.com

shoppingcentrenews.com.au

shoppingcentrenews.com.au

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

hoppingcentrenews.com.au, sqhoppingcentrenews.com.au, qhoppingcentrenews.com.au, swhoppingcentrenews.com.au, whoppingcentrenews.com.au, sehoppingcentrenews.com.au, ehoppingcentrenews.com.au, szhoppingcentrenews.com.au, zhoppingcentrenews.com.au, sxhoppingcentrenews.com.au, xhoppingcentrenews.com.au, schoppingcentrenews.com.au, choppingcentrenews.com.au, soppingcentrenews.com.au, shboppingcentrenews.com.au, sboppingcentrenews.com.au, shgoppingcentrenews.com.au, sgoppingcentrenews.com.au, shtoppingcentrenews.com.au, stoppingcentrenews.com.au, shyoppingcentrenews.com.au, syoppingcentrenews.com.au, shuoppingcentrenews.com.au, suoppingcentrenews.com.au, shjoppingcentrenews.com.au, sjoppingcentrenews.com.au, shmoppingcentrenews.com.au, smoppingcentrenews.com.au, shnoppingcentrenews.com.au, snoppingcentrenews.com.au, shppingcentrenews.com.au, shoippingcentrenews.com.au, shippingcentrenews.com.au, shokppingcentrenews.com.au, shkppingcentrenews.com.au, sholppingcentrenews.com.au, shlppingcentrenews.com.au, shoppingcentrenews.com.au, shppingcentrenews.com.au, shopppingcentrenews.com.au, shpppingcentrenews.com.au, sho9ppingcentrenews.com.au, sh9ppingcentrenews.com.au, sho0ppingcentrenews.com.au, sh0ppingcentrenews.com.au, shopingcentrenews.com.au, shopopingcentrenews.com.au, shoopingcentrenews.com.au, shoplpingcentrenews.com.au, sholpingcentrenews.com.au, shop0pingcentrenews.com.au, sho0pingcentrenews.com.au, shop-pingcentrenews.com.au, sho-pingcentrenews.com.au, shoppingcentrenews.com.au, shopingcentrenews.com.au, shop_pingcentrenews.com.au, sho_pingcentrenews.com.au, shopingcentrenews.com.au, shoppoingcentrenews.com.au, shopoingcentrenews.com.au, shopplingcentrenews.com.au, shoplingcentrenews.com.au, shopp0ingcentrenews.com.au, shop0ingcentrenews.com.au, shopp-ingcentrenews.com.au, shop-ingcentrenews.com.au, shoppingcentrenews.com.au, shopingcentrenews.com.au, shopp_ingcentrenews.com.au, shop_ingcentrenews.com.au, shoppngcentrenews.com.au, shoppiungcentrenews.com.au, shoppungcentrenews.com.au, shoppijngcentrenews.com.au, shoppjngcentrenews.com.au, shoppingcentrenews.com.au, shoppngcentrenews.com.au, shoppilngcentrenews.com.au, shopplngcentrenews.com.au, shoppiongcentrenews.com.au, shoppongcentrenews.com.au, shoppi8ngcentrenews.com.au, shopp8ngcentrenews.com.au, shoppi9ngcentrenews.com.au, shopp9ngcentrenews.com.au, shoppi*ngcentrenews.com.au, shopp*ngcentrenews.com.au, shoppigcentrenews.com.au, shoppinbgcentrenews.com.au, shoppibgcentrenews.com.au, shoppinggcentrenews.com.au, shoppiggcentrenews.com.au, shoppinhgcentrenews.com.au, shoppihgcentrenews.com.au, shoppinjgcentrenews.com.au, shoppijgcentrenews.com.au, shoppinmgcentrenews.com.au, shoppimgcentrenews.com.au, shoppin gcentrenews.com.au, shoppi gcentrenews.com.au, shoppincentrenews.com.au, shoppingrcentrenews.com.au, shoppinrcentrenews.com.au, shoppingfcentrenews.com.au, shoppinfcentrenews.com.au, shoppingvcentrenews.com.au, shoppinvcentrenews.com.au, shoppingccentrenews.com.au, shoppinccentrenews.com.au, shoppingbcentrenews.com.au, shoppinbcentrenews.com.au, shoppingycentrenews.com.au, shoppinycentrenews.com.au, shoppinghcentrenews.com.au, shoppinhcentrenews.com.au, shoppingncentrenews.com.au, shoppinncentrenews.com.au, shoppingentrenews.com.au, shoppingcxentrenews.com.au, shoppingxentrenews.com.au, shoppingcsentrenews.com.au, shoppingsentrenews.com.au, shoppingcentrenews.com.au, shoppingentrenews.com.au, shoppingcdentrenews.com.au, shoppingdentrenews.com.au, shoppingcfentrenews.com.au, shoppingfentrenews.com.au, shoppingcventrenews.com.au, shoppingventrenews.com.au, shoppingc entrenews.com.au, shopping entrenews.com.au, shoppingcntrenews.com.au, shoppingcewntrenews.com.au, shoppingcwntrenews.com.au, shoppingcesntrenews.com.au, shoppingcsntrenews.com.au, shoppingcentrenews.com.au, shoppingcntrenews.com.au, shoppingcedntrenews.com.au, shoppingcdntrenews.com.au, shoppingcefntrenews.com.au, shoppingcfntrenews.com.au, shoppingcerntrenews.com.au, shoppingcrntrenews.com.au, shoppingce3ntrenews.com.au, shoppingc3ntrenews.com.au, shoppingce4ntrenews.com.au, shoppingc4ntrenews.com.au, shoppingcetrenews.com.au, shoppingcenbtrenews.com.au, shoppingcebtrenews.com.au, shoppingcengtrenews.com.au, shoppingcegtrenews.com.au, shoppingcenhtrenews.com.au, shoppingcehtrenews.com.au, shoppingcenjtrenews.com.au, shoppingcejtrenews.com.au, shoppingcenmtrenews.com.au, shoppingcemtrenews.com.au, shoppingcen trenews.com.au, shoppingce trenews.com.au

More Sites

  • Title: ProShopr - Your Pro Video & Audio Source
  • Description: ProShopr.com, Pro Video, Pro Audio
  • Sites loading time: 4418
  • Internet Protocol (IP) address: 209.126.22.31
  • Javascript total size: 1.80MB
  • CSS total size: 481.83KB
  • Image total size: 117.88KB
  • Total size: 2.51MB
  • Tech:
    • Analytic
      • Google Analytics
    • Advertisement
      • Google Adsense
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
  • Title: AuthenticallyA
  • Description:
  • Internet Protocol (IP) address: 172.217.21.243
  • Tech:
    • Social
      • Google +1 Button
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
  • Title:
  • Description:
  • Internet Protocol (IP) address: 98.131.35.2
  • Tech:
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
      • jQuery
      • jQuery Colorbox
      • SuperFish
  • Title: shopdogusa
  • Description:
  • Internet Protocol (IP) address: 172.217.22.211
  • Tech:
    • Social
      • Google +1 Button
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
      • jQuery
  • Title: Matrix Hospedagem
  • Description:
  • Internet Protocol (IP) address: 179.188.11.240
  • Tech:
    • Other
      • Iframe
  • Title: Not set
  • Description: Taking Place Website
  • Sites loading time: 311
  • Internet Protocol (IP) address: 193.0.158.15
  • Javascript total size: 0.00B
  • CSS total size: 0.00B
  • Image total size: 62.22KB
  • Total size: 63.65KB
  • Tech:
    • Other
      • Html (HyperText Markup Language)
  • Title: SHERRY & JP'S CHICKEN HOUSE - Home
  • Description:
  • Internet Protocol (IP) address: 64.210.232.71
  • Tech:
    • Other
      • Html (HyperText Markup Language)
  • Title: PROJiTECH LLC
  • Description:
  • Internet Protocol (IP) address: 107.180.51.37
  • Tech:
    • CMS
      • Wordpress CMS
    • CDN
      • CloudFlare
    • Social
      • Facebook Box
    • Other
      • CSS (Cascading Style Sheets)
      • Flexslider
      • Font Awesome
      • Html (HyperText Markup Language)
      • Html5
      • Javascript
      • jQuery
      • jQuery Validate
      • Modernizr.js
      • Php (Hypertext Preprocessor)
      • Pingback
      • SVG (Scalable Vector Graphics)
  • Title: Stellar Learning Strategies
  • Description:
  • Sites loading time: 1160
  • Internet Protocol (IP) address: 159.203.68.40
  • Javascript total size: 536.85KB
  • CSS total size: 36.46KB
  • Image total size: 8.49KB
  • Total size: 613.38KB
  • Tech:
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
      • jQuery
      • jQuery UI
      • Php (Hypertext Preprocessor)
      • Swf Object
  • Title: INENSUS - Integrated Energy Supply Systems
  • Description: Die INENSUS GmbH entwickelt und fertigt Steuerungen für Kleinwindanlagen und dezentrale Energiesysteme, kompakte Windmesssysteme und kundenspezifische elektronische Produkte. Sie bietet technisch betriebswirtschaftliche Beratungsleitung im Bereich der Kleinwindenergie und Inselsysteme.
  • Sites loading time: 362
  • Internet Protocol (IP) address: 81.169.145.93
  • Javascript total size: 88.86KB
  • CSS total size: 12.02KB
  • Image total size: 19.81KB
  • Total size: 160.32KB
  • Tech:
    • Other
      • CSS (Cascading Style Sheets)
      • Html (HyperText Markup Language)
      • Javascript
      • Php (Hypertext Preprocessor)